Cover Letter Writing – The Middle Paragraph

Although not mandatory for every job application, cover letters are often welcomed by employers. They provide insight into the applicant’s view of their suitability for the role and give an impression of their writing abilities, which could be crucial for the applicant. Crafting such tailored messages is arguably the most challenging aspect of the process. Ensuring distinctiveness in each cover letter while maintaining relevance to the particular role being applied for is essential.

The essence of articulating this fit typically takes place in the second paragraph of the cover letter. But how does one effectively do this? Understanding the job description thoroughly—its requirements, desired qualifications, and competencies—is imperative. Analyzing the job announcement in detail and identifying all the key attributes needed allows you to match these with your own experiences. Employing the STAR technique can be particularly useful for illustrating these points concretely.

The STAR method breaks down into:

Situation: Describe the context within which you used a skill or handled a challenge.

Task: Identify the responsibilities that were required in the situation.

Action: Explain specifically what actions you took to address the tasks.

Result: Share the outcomes of your actions and the positive impacts they had, along with any insights gained.

For those who may lack direct experience, it’s important to relate transferable skills or comparable experiences pertinent to the sought-after role. Gaining insider knowledge from current or past employees can provide invaluable insights that might not be evident from the job description alone.

Applicants with limited professional experience should emphasize academic projects, extracurricular activities, volunteer engagements, micro-credentials, and any responsibilities held in relevant organizations. In situations lacking broader experiences, active involvement in community or educational settings can augment one’s portfolio.

Ensure that this pivotal paragraph is compelling and personalized, reflecting your competencies without resembling a generic template. If overly rambling, editing for conciseness to highlight your salient points may be beneficial, possibly utilizing bullet points for emphasis. The narrative should flow smoothly, weaving together the reasons that make you the ultimate candidate for the role. If struggling to establish this connection, reconsideration of suitability to your career objectives might be warranted. Furthermore, articulate your aspirations with this specific employer and propose what you would hope to contribute and glean from the opportunity.

Taking the time to meticulously sculpt this segment is key to preparing a verbal pitch in written form. The goal is to precisely express your eligibility for the vacancy, addressing how you can bring value to the organization and the role.

By Gerald Tang
Gerald Tang Executive Director